Pension Squeeze Boosts Equity Release Sales

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July 14, 2010

Equity release sales soar by 22%* to £454.99 million, KRS Equity Release Market Monitor shows

Total equity release sales have soared by more than a fifth as pensioner incomes are squeezed further and rising house prices have boosted confidence, leading independent equity release adviser Key Retirement Solutions says.

The growing confidence and increased levels of activity has also been encouraging more funders and lenders to consider the sector. In quarter 2 More2Life became the first lender to re-enter the equity release market launching with a lifetime mortgage offering enhanced deals to people with health conditions, the first new product launch for two years.

The group’s Equity Release Market Monitor for the first six months of 2010 shows up to £454.99 million of housing wealth was released through equity release schemes compared with £372.394 million in the same period of 2009 – a rise of 22%.

The average age of people starting equity release rose to 69 in the six months from 67 in the same period of 2009 demonstrating a need for increased income as retired homeowners struggle on existing pensions.

Total sales of plans climbed 5% to an estimated 10,318 in the six months up from 9,852 in 2009 with drawdown plans – which enable customers to take cash when it is needed rather than in a lump sum – making up 72% of sales compared with 61% last year. The average amount of cash released in the six months was £42,555 compared with £42,586 in the same period of 2009.

Dean Mirfin, Group Director at Key Retirement Solutions, said: “Housing wealth is an important source of income for pensioners and certain to become even more important as pension income continues to be squeezed. New business growth rates of 22% on 2009 demonstrate that customers are recognising that their housing wealth can be put to good use.

“The strong sales performance is underlined by the fact that the number of firms competing in the market looks to be turning the corner in a positive direction after recent withdrawals and that new plans offering improved terms to people with medical conditions are demonstrating that there is good space in the sector for further innovation.”

Region Average amount released H1 2010 Average amount released H1

2009

South East £46,355 £50,182
London £62,202 £84,605
South West £45,467 £48,827
North West £39,397 £32,892
East Anglia £36,085 £44,464
East Midlands £33,168 £31,143
West Midlands £35,198 £40,414
Scotland £34,603 £28,715
Yorks/Humbs £42,104 £30,107
Wales £40,673 £41,350
North £35,797 £35,686
Northern Ireland £59,614 £42,644
UK £42,555 £42,586

The Market Monitor shows the average loan-to-value of equity release plans fell to 19% from 22% reflecting the shift to increased use of drawdown plans.

Single advance Lifetime mortgages made up 25% of sales in 2010 compared with 35% in 2009 while reversions slipped from 4% of total sales last year to 3% in the first six months of 2010.

The full Market Monitor can be downloaded at Key Retirement Solutions’ website http://www.keyrs.co.uk/media/MARKET-REPORT-H1-2010.pdf.

Anyone looking to release equity from their home can get  KRS’s independent guide to equity release by calling 0800 531 6010 or visiting https://www.keyrs.co.uk/free-guide.

Notes to Editors

* Key Retirement Solutions market data

Press Office

Key Retirement Solutions
01772 508533

Citigate Dewe Rogerson

Phil Anderson/Kevan Reilly/Paul Griffin

0207 282 1031/1096/1041

About Key Retirement Solutions

Founded in 1998 Key Retirement Solutions is the leading independent adviser specialising in equity release. Key Retirement Solutions is a limited company registered in England No 2457440 with its Head Office at Key Retirement Solutions, Harbour House, Portway, Preston, Lancashire, PR2 2PR.Key Retirement Solutions is authorised and regulated by the Financial Services Authority.

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For more information, please contact:

Dean Mirfin, Group Director
Key Retirement Solutions
07879 678737

Press Office
Key Retirement Solutions
01772 508536

Citigate Dewe Rogerson
Phil Anderson/Kevan Reilly/Paul Griffin
0207 282 1031/1096/1041

About Key Retirement Solutions:
Founded in 1998 Key Retirement Solutions is the leading independent adviser specialising in equity release. Key Retirement Solutions is a limited company registered in England No 2457440 with its Head Office at Key Retirement Solutions, Harbour House, Portway, Preston, Lancashire, PR2 2PR.Key Retirement Solutions is authorised and regulated by the Financial Services Authority.