Release money safely through Key
Taking out an equity release plan is a big decision, and making sure you release cash safely is extremely important.
Over the past few years, equity release has gone through significant changes and there are now safer, flexible products than ever before. Equity release advice and plans are fully regulated by the Financial Services Authority (FSA), ensuring that customers who take out an equity release plan are protected throughout the whole process. At Key, for your extra safety, we also recommend SHIP-approved equity release plans.
Who are SHIP?
Safe Home Income Plans (SHIP) are an organisation which promotes safe equity release plans. Representing over 90 per cent of equity release providers, they ensure members follow their strict code of conduct. A SHIP-approved plan means you get total peace of mind through their safety guarantees:
- You have the right to remain in your home for as long as you choose.
- The freedom to move to another property without financial penalty (subject to criteria).
- A ‘no negative equity’ guarantee, so you never owe more than the value of your home.
SHIP’s code of conduct requires that customers must take professional financial advice. At Key, we think it’s important that this advice is completely independent and not tied to any particular equity release provider. Key is proud to be the No. 1 independent equity release specialist in the UK. As well as searching the whole of the market, we’ll give you straight forward and clear advice, even telling you if equity release isn’t right for you. Book an appointment with one of our expert advisers today.
You can find out more about SHIP by visiting www.ship-ltd.org.
Putting your safety first
Here at Key, your safety is paramount to us and we ensure that you are protected throughout. For your peace of mind, Key work with providers who offer SHIP-approved plans, and our expert advisers will discuss the importance of SHIP-approved plans with you. As an independent adviser, we work across the whole equity release market and offer exclusive deals with some of the leading equity release providers. Use our online calculator to see if you qualify for equity release and compare plans from the leading providers.
Key are also founding members of SAFER (Specialist Advisers for Equity Release), ensuring all members of the public can obtain quality advice on equity release from specialist, independent advisers.
Key is dedicated to providing the best equity release advice on the market. Each of our advisers completes extensive training, ensuring they are fully qualified to advise on all equity release schemes. In fact, we’re the only equity release adviser to have developed such a thorough training programme that it has been accredited by the Institute of Financial Services, School of Finance.
Our advisers will tell you everything you need to know about equity release, including how it may affect your entitlement to state benefits and will reduce the value of your estate. Request our free guide to read more about how to release cash safely.
Arrange a free, no-obligation initial appointment with one of our fully trained advisers, call our UK-based team on 0800 531 6027. We’re here Monday – Friday, 9am – 5.30pm.
If you are considering equity release, please read through is it right for you? carefully.



We found our adviser very easy to talk to and very helpful when answering our enquiries. 
Would definitely recommend Key. In fact, have already done so.
Very friendly and he gave me the confidence to make my decision about equity release. 


