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Enjoying equity release

£1 billion

We've helped to release over £1 billion from homes across the UK

Enjoying equity release

Independent equity release advice – why it’s important

Is equity release right for you?

Equity release is not always the right decision for everyone, which is why it’s essential that you get good independent advice.  At Key we believe in honest advice and offer a free initial equity release consultation with a personal independent adviser with no obligation to proceed any further, so that you can find if equity release is right for you.

Best deal in the market

We search all SHIP approved products in the market to find the best deal for new, and existing customers.  As we are not tied to one particular provider so you can be certain that we have your best interests at heart.

There are many different types of equity release schemes currently available in the market, with rates and terms varying greatly. The best plan for one customer could be the worst possible option for another, and choosing the wrong plan could cost you or your estate over £17,000 in extra interest over 15 years. By getting independent financial advice from Key you can be confident that you have got the most suitable equity release scheme for your individual circumstances. 

Specialist advisers

At Key one of our independent specialist advisers will discuss all the available options open to you, such as moving to a smaller property, before advising on equity release.  As everyone will have different reasons for wanting to release equity, it is important to find the right plan to meet your individual needs.  Your specialist adviser will help identify a plan which best suits your personal needs and will explain the reasons why.

Family involvement

At Key we encourage everyone considering equity release to involve their family in their decision, as it reduces the value of your estate and therefore their inheritance.  We are happy for family members to be involved in all consultations and find that the majority of families are positive and supportive of their parents’ decision to release equity.*

*Key Customer Care Questionnaire July 08