Why choose Key?
Key Retirement Solutions are the UK’s No.1 equity release specialist, a title we proudly hold and have worked hard to do so.
Specialising in equity release for over 13 years, we have helped thousands of people safely release cash from their homes with 97 percent of our customers* saying they would recommend us to family and friends.
To see what all the fuss is about, why not give us a call today or alternatively request a call back from one of our team.
What makes us no.1?
- Over the last thirteen years, we have helped our customers safely release over £1.78 billion from their homes.
- We’re specialists in equity release advice.
- We do all of the hard work for you – comparing the equity release market to ensure that you get the best plan to suit your personal circumstances.
- Our advisers stay with you throughout the whole process, ensuring that everything runs as smoothly as possible and that you are fully informed every step of the way.
- All of our advisers go through an extensive training programme, which is the only course accredited by the Institute of Financial Services’ School of Finance.
- We constantly challenge plan providers to develop innovative and flexible plans and arrange fantastic exclusive offers, which may include cashback or the lowest interest rates on the market!
- We are respected within the equity release industry. Our name is known to many and our awards have proven we are No.1 when it comes to advice and service.
- All our advice is clear, concise and individual to your personal circumstances. We take the time to find out all about you and your priorities then search the whole of the market to find the best plan for you.
- We give you a detailed comprehensive report with all your personal advisers recommendations and their reasons for them.
- There is never any pressure to proceed. If an equity release plan isn’t right for you then we will suggest alternative options for you to consider.
- We recommend that our customers consider SHIP (Safe Home Income Plan) approved plans.
If you are thinking about taking out an equity release scheme, you should read through ‘is it right for you?‘ carefully.
*Key Retirement Solutions Customer Care Questionnaire August 2011.


Very friendly and he gave me the confidence to make my decision about equity release. 
Everything went very smoothly we couldn’t believe how quick and easy the process was.
Releasing cash from ones home requires much thought and consideration but with Key the process was made easier with all the facts being explained in an easy and uncomplicated way. More importantly no pressure to complete at any time. 


