Why Choose Us?

Key Retirement Solutions was established in 1998 with the aim of helping homeowners, aged 55-95 to boost their income by releasing cash from their home. Since then it has grown to become the UK’s leading national independent adviser firm specialising in equity release.

Ten great reasons to choose Key

1. UK’s No.1 Choice

   We’re the country’s leading independent equity release advisers, and it’s a position we take very seriously. We have helped to safely release £1.3 billion, providing expert advice and guidance to everybody who contacts us.

2. Expert advisers

   Every adviser at Key goes through extensive training, to ensure they’re fully qualified to advise on equity release with accuracy and confidence. We’re the only equity release advisers to have such a thorough training programme that it has been accredited by the Institute of Financial Services, School of Finance.

3. Independence

   As independent advisers, we can search the entire market to find the best plan for you. We’re not limited to just a few plans, or just one provider, so you can be assured the plan we recommend will be the very best one for you.

4. Personal advice, in your home

   With a nationwide team of advisers, we strive to offer every customer the chance to meet with one of our local experts in the comfort of their own home. This means you can feel comfortable in your own surroundings and can invite along family members or friends so that they can ask any questions they may have. What’s more, this initial consultation is entirely free.

5. Exclusive offers

   We constantly work with leading providers to negotiate preferential rates and exclusive offers for Key customers. These often include discounted interest rates or cashback on completion of a plan. These change all the time, so give us a call today to find out our current exclusives.

6. No pressure

   The purpose of our free initial consultation is to help you learn more about equity release and have your questions answered by experts. There’s absolutely no pressure or obligation on your part. You don’t have to take out a plan following this meeting, we just want to help you find out more.

7. Personal report

   After your free initial consultation and upon your request, your adviser will return with a personalised, comprehensive report outlining their recommendations and the reasons for them.

8. Peace of mind

   Your safety is our top concern, so our advisers only recommend plans offered by SHIP members. These plans guarantee that you can never lose your home, will never owe more than its value and can move home if you wish (subject to criteria).

9. You’re never alone

   We’ll allocate one of our customer services specialists to handle your application, known as your ‘buddy’. They’ll be with you every step of the way, helping things to progress as quickly and smoothly as possible.

10. Award-winning service

    We have won many awards for our expert advice and first class service. In fact, we’ve won 16 awards in the last three years alone! So, you know you’re in safe hands with Key.

So is equity release suitable for you? Find out more about equity release with our free independent equity release guide, or speak to a specialist equity release adviser.

If you are thinking about taking out an equity release plan, you should read through ‘Is it right for you?’ carefully.

We offer a full independent advice and recommendation service for which we will charge a fee. The fee is only payable when you receive your cash and is typically 1.65% of the amount released.

*Key figures