Our Unique Approach

Key is the UK’s leading firm of independent advisers specialising in equity release. We provide independent advice on all of the equity release plans available, backed by an unrivalled knowledge of the equity release market. As part of our commitment to developing the equity release market we:

• are dedicated to educating both customers and businesses about equity release
• work alongside leading equity release plan providers
• negotiate exclusive offers for our customers which are not available from anyone else
• only recommend equity release plans that are approved by SHIP in order to guarantee safety for our customers.

We tailor all of our advice to each individual customer’s needs and circumstances, and believe it is this and our unique personal service which makes us stand apart from our competitors.

We offer a free initial equity release consultation with a personal independent adviser with no-obligation to proceed any further, so that you can find out how much cash could be released.

If you are thinking about taking out an equity release plan, you should read through ‘Is it right for you?’ carefully.