Equity Release - Why Choose Key?

We are the UK’s leading firm of independent advisers specialising in equity release, with great expertise in the equity release market. We have helped thousands of homeowners to make the most of their later years by safely releasing cash from their home with equity release.

We tailor all of our advice to each individual customer’s needs and circumstances and believe it is this and our unique personal service which makes us stand apart from our competitors.

We offer a free guide to equity release, a call back service to speak to an equity release specialist and a free initial equity release consultation with a personal independent adviser, with no obligation to proceed any further.

With a nationwide team of advisers, we strive to offer every customer the chance to meet with one of our local equity release experts in the comfort of your own home. This means you can feel comfortable in your own surroundings and can invite along family members or friends so that they can ask any questions they may have. What’s more, this initial consultation is entirely free.

We constantly work with leading providers to negotiate preferential rates and exclusive offers for Key customers. These often include discounted interest rates or cashback on completion of a plan. These change all the time, so give us a call today to find out our current exclusives.

After your free initial consultation and upon your request, your adviser will return with a personal, comprehensive report outlining their recommendations and the reasons for them.

Your safety is our top concern, so our advisers only recommend equity release plans offered by SHIP (Safe Home Income Plans) members. These plans guarantee that you can never lose your home, will never owe more than its value and can move home if you wish (subject to criteria).

We have won many awards for our expert advice and first class service. In fact, we’ve won 16 awards in the last three years alone! So, you know you’re in safe hands with Key.